The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Radio, Audio & Podcasts
Annual ID
OS26_ID096M
Background
Our audience is strapped for time and always looking for hacks to help them achieve their goals, but outsourcing laundry feels like more of a luxury than a tool for optimization.
Creative Idea
This is a part of series of audio spots that asks the audience to imagine what versions of themselves might look like if they just had more time each week to pursue things they love.
Insights & Strategy
The offering at its base is convenience but many of Rinse's competitors stop at time management. Rinse wanted to go beyond the transactional and pinpoint the emotional benefit to have more time each week.
Execution
A busy person who listens to podcast at double speed is subscribing to a certain pace of information to optimize time. We created a forced break to deliver a message of a service that could save them hours a week, each week. So, we took what should be 30s of information and recorded it at half speed to create a :60. so that the 2x listening audience would hear someone at normal-talking speed which would be in sharp contrast to the rest of the content.
Results
The audio has just released and is part of a larger campaign. We don't have results right now at submission, but if allowed, we will follow-up with updated results when they become available.
2026 Awards
Total Points: 3
Merit
Credits
Agency
Bandits & Friends / New York
Media Agency
PGR Media
Music / Sound Production Company
duotone audio post / New York, NY
Art Director
Lynn Seah
Chief Creative Officer
Danny Gonzalez
David Suarez
Chief Marketing Officer
Jennifer Betka
Copywriter
Jared Brockbank
Producer
Katie Harris
Group Strategy Director
Victoria Radziunas
Account Manager
Agape Amanuel
Group Account Director
Amanda Bard
Marketing Manager
Will LaHera
President
Courtney Berry
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