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Category
Broadcast Design / Single
Annual ID
07308D
About the Work
Future Marketing Summit Tokyo is one of Japan`s innovating advertising festivals, where fresh ideas and works come together. This commercial, through the festival award works, raises a question of what is ?gnew?h advertisement, and tries to enlighten clients/creators in advertising industry for that matter. Depicted in this work are so many tragedies to a guy having the head made of crumpled papers (written dated ideas). By showing his tragic experiences we aim at sending audience a message; ?gTRASH YOUR OLD IDEAS.?h Visitors to the festival enjoy this commercial work along with the festival DM uniquely wrapped in trash bags.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Rikako Nagashima
Copywriter
Tsubasa Ooyagi
Group Creative Director
Shuji Kasai
Designer
Rikako Nagashima
Director
Tsubasa Ooyagi
Producer
Hideaki Hamatani
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