The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Broadcast Design / Single
Annual ID
07304D
About the Work
Every month is made extra great on NOGGIN TV by giving each month a special theme. A song based on that particular monthís theme is then composed and recorded by NOGGINís two navigational characters: Moose and Zee. The visuals are always rendered in NOGGIN's signature HAND OF THE CHILD, EYE OF THE DESIGNER aesthetic. This aesthetic is achieved through having designers be inspired by preschooley arts and crafts collage techniques while also adding their own modern/sophisticated twist. Julyís theme was SUMMER VACATIONÖ. We wanted to design and animate Julyís song (entitled ìAre we there yet?î) in such a way that it caught the spirit of adventure and anticipation that a young child feels when traveling with their family on vacation.
The target audience for this spot is preschoolers and their parents.
The target audience for this spot is preschoolers and their parents.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Matthew Duntemann
Creative Director
Matthew Duntemann
Designer
Melinda Beck
Illustrator
Melinda Beck
Writer
Dixie Feldman
Agency Producer
Alexis Roth
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