The One Show
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Category
Broadcast Design / Single
Annual ID
07302D
About the Work
Most videogames are introduced to the world through a montage of gameplay footage. For Gears of War we chose a different tact. The gameís lead character ñ Marcus Fenix -- has a deep and emotional story. We wanted people to empathize with this character and his ordeal. To make an emotional connection to the game as opposed to a gameplay connection. We used Gary Jules music track as inspiration for the film. Instead of cutting game footage together we shot original footage within the gameís development engine to tell a narrative, emotional story of Marcusí desperation and plight.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Nate Able
Creative Director
Rob Bagot
John McNeil
Geoff Edwards
Scott Duchon
Director
Joseph Kosinski
Writer
Mat Bunnell
Agency Producer
Hannah Murray
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