The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Broadcast Design / Campaign
Annual ID
07066D
About the Work
Nike's 'One Time Only' is the combination of vintage silhouettes with Nike's 360 outsole. The 3 animations abstractly explain the story of their creation. The narrative is told through graphic, decoupage animations that reference italian modernism and the simplicity of childrens' books.
2007 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Todd St. John
Creative Director
Todd St. John
Designer
Todd St. John
Gary Benzel
Director
Todd St. John
Illustrator
Todd St. John
Gary Benzel
Phil Pinto
Writer
Todd St. John
Gary Benzel
Agency Producer
Nina Goldberg
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