The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID
07326D
About the Work
Brief:
The Zonal Transplant Co-ordination Committee (ZTCC) is a non- profit organisation working to promote organ donation in India. For the vast majority of Indians ëorgan donationí is an alien and uncomfortable subject. The task was to increase awareness in a non-intrusive and tasteful manner.
The Idea:
Every organ donation is essentially a gift of life. So during the ëSeason of Givingí - the Christmas - New Year week - gift-wrapping papers with messages promoting organ donation were placed at big departmental stores. The idea was to send out the message of organ donation, the biggest gift someone can give, with every gift.
The Zonal Transplant Co-ordination Committee (ZTCC) is a non- profit organisation working to promote organ donation in India. For the vast majority of Indians ëorgan donationí is an alien and uncomfortable subject. The task was to increase awareness in a non-intrusive and tasteful manner.
The Idea:
Every organ donation is essentially a gift of life. So during the ëSeason of Givingí - the Christmas - New Year week - gift-wrapping papers with messages promoting organ donation were placed at big departmental stores. The idea was to send out the message of organ donation, the biggest gift someone can give, with every gift.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Priti Rodricks
Creative Director
Elsie Nanji
Ramanuj Shastry
Shahrukh Irani
Ambika Nehru
Illustrator
Milind Aglave
Photographer
Ashish Vaidya
Writer
Probir Sengupta
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