The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1993 One Show - Advertising

Agency Goodby Berlin & Silverstein / San Francisco

Client Specialized Bicycle Components


Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

Annual ID


1993 Awards



Art Director

David Page
Rich Silverstein


Dave O'Hare


Paul Franz-Moore
Thomas Heinser
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