The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
BMW
Client
Title
Category
Award
Points
Eli's BMW
Agency: kbs+ / New York
Client: BMW
Category: Social Media / Branded Social Post
Points: 15.0
BMW Electronaut Effect
Agency: kbs+ / New York
Client: BMW
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 5.0
Shi...
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: BMW
Category: Radio / Consumer - Single
Points: 5.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW
Category: Television / Branded Content
Points: 5.0
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW
Category: Mobile / Branded Content
Points: 5.0
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
BMW
Title:
BMW Electronaut Effect
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0