The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Battlefield
Client
Title
Category
Award
Points
BATTLEFIELD 6: Destruction Receipts
Agency: Sid Lee + Electronic Arts & Battlefield Studios
Client: Electronic Arts & Battlefield Studios
Category: Innovation / New Ideas in Gaming
Points: 21.00
Battlefield 6 Live Action Launch Campaign
Agency: Mother / Los Angeles + Electronic Arts
Client: Electronic Arts
Category: Game Marketing
Points: 9.00
BATTLEFIELD 6: Destruction Receipts
Agency: Sid Lee + Electronic Arts & Battlefield Studios
Client: Electronic Arts & Battlefield Studios
Category: Branded AI / Campaign
Points: 3.00
BATTLEFIELD 6: Destruction Receipts
Agency: Sid Lee + Electronic Arts & Battlefield Studios
Client: Electronic Arts & Battlefield Studios
Category: Creative Use of Data
Points: 3.00
Battlefield 6 Cinematic Cutscenes
Agency: ARC Creative + Electronic Arts
Client: Electronic Arts
Category: Craft / VFX & Animation
Points: 3.00
Battlefield 6 Live Action Launch Campaign
Agency: Mother / Los Angeles + Electronic Arts
Client: Electronic Arts
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Client:
Electronic Arts & Battlefield Studios
Title:
BATTLEFIELD 6: Destruction Receipts
Category:
Innovation / New Ideas in Gaming
Award:
2026 Gaming Silver Pencil
Points:
21.00
Client:
Electronic Arts
Title:
Battlefield 6 Live Action Launch Campaign
Category:
Game Marketing
Award:
2026 Gaming Bronze Pencil
Points:
9.00
Client:
Electronic Arts & Battlefield Studios
Title:
BATTLEFIELD 6: Destruction Receipts
Category:
Branded AI / Campaign
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
Electronic Arts & Battlefield Studios
Title:
BATTLEFIELD 6: Destruction Receipts
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
Electronic Arts
Title:
Battlefield 6 Cinematic Cutscenes
Category:
Craft / VFX & Animation
Award:
2026 Gaming Merit Award
Points:
3.00