The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Cheetos
Client
Title
Category
Award
Points
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Integrated / Omnichannel Campaign
Points: 21.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Partnerships
Points: 21.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Partnerships / Multi-Brand
Points: 9.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Experiential / Brand Installations
Points: 3.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Universe and Franchise
Points: 3.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Creator / Brand Collaboration
Points: 3.00
Cheetos Pants
Agency: IMPACT BBDO / Dubai + BBDO / New York + Omnicom Studios / New York
Client: Cheetos
Category: Promotional / Physical Items
Points: 3.00
Cheetos Pants
Agency: IMPACT BBDO / Dubai + BBDO / New York + Omnicom Studios / New York
Client: Cheetos
Category: Physical Items
Points: 3.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships
Award:
2026 Out of Home Silver Pencil
Points:
21.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Experiential / Brand Installations
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Universe and Franchise
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Creator / Brand Collaboration
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Cheetos
Title:
Cheetos Pants
Category:
Promotional / Physical Items
Award:
2026 Design in Advertising Merit Award
Points:
3.00