The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Dove
Client
Title
Category
Award
Points
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Health & Wellness
Points: 90.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Film
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Casting
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media for Good
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Branded Content
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Editing / Single
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Digital & Online
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Active Engagement / Call to Action
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: User-Generated Content (UGC)
Points: 9.00
Dove Let Her Grow
Agency: Edelman / Bangkok
Client: Unilever / Dove
Category: Public Relations for Good
Points: 9.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Public Relations for Good
Points: 9.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Content at the Speed of Culture
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Creative Effectiveness / CSR
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Digital & Online / Websites & Mobile
Points: 3.00
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove
Category: Direct Marketing for Good
Points: 3.00
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Writing / Single
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Music Adaptation / Song
Points: 3.00
Dove #Let Her Grow
Agency: Edelman / Bangkok + Unilever / Bangkok
Client: Unilever / Dove
Category: Brand Voice
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Current Event Response
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Post / Real-time Response
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: User-Generated Content (UGC)
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media for Good
Points: 3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Best of Health & Wellness
Award:
2024 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Casting
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media for Good
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Dove Let Her Grow
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Dove
Title:
Real Virtual Beauty
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Dove
Title:
Real Virtual Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Music Adaptation / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Unilever / Dove
Title:
Dove #Let Her Grow
Category:
Brand Voice
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Merit Award
Points:
3.00