The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Dove
Client
Title
Category
Award
Points
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Casting / Real People
Points: 45.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Integrated / Omnichannel Campaign
Points: 21.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Integrated / Omnichannel Campaign
Points: 21.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Targeted Video / Online
Points: 9.00
Undeleted
Agency: VML Argentina
Client: Unilever
Category: Integrated / Omnichannel Campaigns for Good
Points: 9.00
Cost of Beauty
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 3.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Film & Video for Good
Points: 3.00
Code My Crown
Agency: Edelman / London
Client: Dove/Unilever
Category: B2B Communications
Points: 3.00
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove
Category: Use of Technology / AI
Points: 3.00
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Out of Home for Good
Points: 3.00
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove
Category: Brand Voice
Points: 3.00
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Print & Promotional for Good
Points: 3.00
Client:
Dove
Title:
Most Likely To
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Most Likely To
Category:
Casting / Real People
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Award:
2025 Health & Wellness Silver Pencil
Points:
21.00
Client:
Dove
Title:
Most Likely To
Category:
Targeted Video / Online
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Dove/Unilever
Title:
Code My Crown
Category:
Gaming for Good
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Undeleted
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Cost of Beauty
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Dove
Title:
Most Likely To
Category:
Film & Video for Good
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dove/Unilever
Title:
Code My Crown
Category:
B2B Communications
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Dove
Title:
10 vs 10
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Brand Voice
Award:
2025 Public Relations Merit Award
Points:
3.00