The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Ford
Client
Title
Category
Award
Points
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Design for Good
Points: 21.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Promotional / Physical Items
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Innovation / New Ideas in Design
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Innovation / New Ideas in Direct Marketing
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Physical Products
Points: 3.00
First Drive
Agency: VML / Madrid + Ford Motor Company + Hogarth
Client: Ford
Category: Use of Gaming as a Tool
Points: 3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Design for Good
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Physical Products
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00