The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Social Impact
Points: 45.00
Project Guideline
Agency: Google Creative Lab
Client: Google
Category: Experimental / Internal Projects / R&D
Points: 45.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Visual & Audio Craft / Music
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Community Building
Points: 21.00
Infinite Bad Guy
Agency: Google Creative Lab
Client: Google
Category: Online-only Video / Interactive Video
Points: 9.00
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Digital Product
Points: 9.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Active Engagement / Call to Action
Points: 9.00
Call Me Blood
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Long Form Video / Single
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Music Videos
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Digital & Online / Social Media Post - Series
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Online-only Video / Series
Points: 3.00
Nest Thermostat
Agency: Google LLC / Mountain View
Client: Google LLC
Category: Physical Product
Points: 3.00
Pixel Buds
Agency: Google LLC / Mountain View
Client: Google LLC
Category: Physical Product
Points: 3.00
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
Google
Title:
Project Guideline
Category:
Experimental / Internal Projects / R&D
Award:
2021 IP & Products Gold Pencil
Points:
45.00
Client:
Google
Title:
Look To Speak
Category:
Utility
Award:
2021 Mobile Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Google
Title:
Call Me Blood
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Google LLC
Title:
Nest Thermostat
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00