The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: CMO Pencil
Points: 90.00
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Best of Design
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Fusion Pencil
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Best of Integrated
Points: 90.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Best of IP & Products
Points: 90.00
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Data Visualization / Static or Dynamic
Points: 45.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Editorial / Digital Publications
Points: 45.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 45.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Integrated Branding Campaign
Points: 45.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Utility
Points: 45.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Digital Product / In-Market
Points: 45.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Craft / Art Direction
Points: 21.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 21.00
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Storytelling
Points: 9.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Moving Image / Single
Points: 9.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Artist / Brand Collaboration
Points: 9.00
Forward Rhythm
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Long Form Video / Single
Points: 3.00
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Cultural Driver
Points: 3.00
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Data Visualization / Dynamic / Responsive
Points: 3.00
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google
Category: Out of Home / Series
Points: 3.00
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Television & VOD / Long Form - Single
Points: 3.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 3.00
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 3.00
Reviews of Hope
Agency: Toaster / Singapore + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search
Category: Craft / Data-Driven Personalization
Points: 3.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: UX / UI / Utility / Ecommerce
Points: 3.00
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Integrated Branding Campaign
Points: 3.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Utility
Points: 3.00
Project Huey
Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client: Google
Category: Experimental / Internal Projects / R&D
Points: 3.00
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Editing / Single
Points: 3.00
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google
Category: Murals
Points: 3.00
Client:
Google
Title:
Real Tone
Category:
CMO Pencil
Award:
2022 CMO Pencil CMO Pencil
Points:
90.00
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Award:
2022 IP & Products Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Google
Title:
Real Tone
Category:
Utility
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
45.00
Client:
Google
Title:
Black-Owned Friday
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
21.00
Client:
Google
Title:
Year in Search 2021
Category:
Storytelling
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Google
Title:
Black-Owned Friday
Category:
Moving Image / Single
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Google
Title:
Black-Owned Friday
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Google
Title:
Forward Rhythm
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
A CODA Story
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
3.00
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Dynamic / Responsive
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Award:
2022 Design Merit Award
Points:
3.00
Client:
Google
Title:
Year in Search 2021
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Google
Title:
A CODA Story
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Google
Title:
Auditorial
Category:
UX / UI / Utility / Ecommerce
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Google
Title:
A CODA Story
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Google
Title:
Auditorial
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Google
Title:
Project Huey
Category:
Experimental / Internal Projects / R&D
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Google
Title:
Year in Search 2021
Category:
Editing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00