The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Art Direction
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Music Videos
Points: 21.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Out of Home / Billboards & Transit
Points: 21.00
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google
Category: Utility
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Online & Mobile Video / Interactive Video
Points: 21.00
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Short Form Video / Series / Episodic
Points: 9.00
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Writing / Series
Points: 9.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Artist / Brand Collaboration
Points: 9.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Multicultural Impact
Points: 3.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Storytelling
Points: 3.00
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play
Category: Craft / VFX & Animation
Points: 3.00
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google
Category: Use of Technology
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Integrated Campaign
Points: 3.00
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Google
Title:
Interview Warmup
Category:
Utility
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Google Play
Title:
Battle at Home Screen
Category:
Craft / VFX & Animation
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00