The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Guinness
Client
Title
Category
Award
Points
Matchbook
Agency: BBDO / New York
Client: Guinness
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0