The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
HBO
Client
Title
Category
Award
Points
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Radio / Campaign
Points: 25.0
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO
Category: Mobile Applications/Sites / Services
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
Pack Your HBO
Agency: BBDO / New York
Client: HBO
Category: Mobile Applications/Sites / Services
Points: 5.0
Underdog
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Pack Your HBO
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0