The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Heinz
Client
Title
Category
Award
Points
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Points: 45.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Products
Points: 45.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: B2B Communications
Points: 21.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: P.O.P. & In-Store / Single
Points: 21.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Product Packaging
Points: 21.00
For Winning Tomatoes, It Has To Be HEINZ.
Agency: Heaven&Hell / Shanghai + Heinz / Shanghai + Illusion CGI Studio / Bangkok
Client: Heinz
Category: Creative Effectiveness / Consumer Products
Points: 9.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / New Ideas in Experiential & Immersive
Points: 9.00
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Print & Out of Home
Points: 9.00
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 9.00
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 9.00
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Customer Experience / CX
Points: 9.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / Use of Media in Print & Promotional
Points: 9.00
Kegchup
Agency: The Kitchen North America + Kraft Heinz / Chicago + ZENO Group
Client: Kraft Heinz / Heinz
Category: Public Relations
Points: 3.00
Heinz Love Letters
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: Heinz
Category: Typography / Typeface Design
Points: 3.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Items
Points: 3.00
Heinz Love Letters
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: Heinz
Category: Craft / Typography
Points: 3.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Promotional / Physical Product
Points: 3.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / Use of Media in IP & Product Design
Points: 3.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / New Ideas in Out of Home
Points: 3.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Products
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
B2B Communications
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
P.O.P. & In-Store / Single
Award:
2026 Out of Home Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Product Packaging
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
Heinz
Title:
For Winning Tomatoes, It Has To Be HEINZ.
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Award:
2026 The Indies Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Award:
2026 The Indies Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Customer Experience / CX
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / Use of Media in Print & Promotional
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Kraft Heinz / Heinz
Title:
Kegchup
Category:
Public Relations
Award:
2026 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Heinz
Title:
Heinz Love Letters
Category:
Typography / Typeface Design
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Items
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Heinz
Title:
Heinz Love Letters
Category:
Craft / Typography
Award:
2026 The Indies Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Promotional / Physical Product
Award:
2026 IP & Product Design Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / Use of Media in IP & Product Design
Award:
2026 IP & Product Design Merit Award
Points:
3.00