The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
IKEA
Client
Title
Category
Award
Points
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Branded Social Post / Campaign
Points: 25.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 15.0
Oddly IKEA
Agency: Ogilvy / New York
Client: IKEA
Category: Innovation in Branded Entertainment
Points: 10.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Innovation in Direct
Points: 10.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Real-Time Response / Activity / Proactive Communications
Points: 10.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Integrated Branding / Integrated Online
Points: 2.0
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA
Category: Experiential / Environmental / Ambient Media - Series
Points: 2.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Integrated Campaign
Points: 2.0
Oddly IKEA
Agency: Ogilvy / New York
Client: IKEA
Category: Branded Social Post / Single
Points: 2.0
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 2.0
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
IKEA
Title:
Small Space Sitting
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Branded Social Post / Single
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA Da Vinci
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0