The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
IKEA
Client
Title
Category
Award
Points
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Innovation in Design
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Products
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Innovation in Health & Wellness
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Innovation in Integrated Branding
Points: 25.0
IKEA Bedtime
Agency: Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada
Category: Targeted Video / Targeted Online Video
Points: 15.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Innovation in Direct Marketing
Points: 15.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA
Category: Online Films & Video / Long Form - Single
Points: 15.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Community Building
Points: 15.0
IKEA Bedtime
Agency: Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada
Category: Creative Effectiveness / Consumer / Brand
Points: 10.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Brand Transformation
Points: 10.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA
Category: Craft - Animation / Single
Points: 10.0
IKEA Stuff Monster
Agency: Rethink / Toronto + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client: IKEA Canada
Category: Craft - Visual Effects / Single
Points: 10.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Brand Voice
Points: 10.0
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark
Category: Reputation Management
Points: 10.0
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy
Category: Experiential / Brand Installations
Points: 2.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA
Category: Cultural Driver
Points: 2.0
IKEA Bedtime
Agency: Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada
Category: Creative Use of Data / Targeting
Points: 2.0
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA
Category: Visual & Audio Craft / Sound
Points: 2.0
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark
Category: Digital & Online / Banners & Pop-ups
Points: 2.0
Soffa Sans
Agency: Proximity / London + Hope & Glory / London
Client: IKEA UK
Category: Craft / Art Direction
Points: 2.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA
Category: Use of Music / Original Music
Points: 2.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Silence the Critics
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
ThisAbles
Category:
Brand Transformation
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Silence the Critics
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
IKEA Canada
Title:
IKEA Stuff Monster
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
IKEA
Title:
ThisAbles
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Digital & Online / Banners & Pop-ups
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
IKEA UK
Title:
Soffa Sans
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Merit Award
Points:
2.0