The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
IKEA
Client
Title
Category
Award
Points
SHT
Agency: Edelman Canada / Toronto
Client: IKEA Canada
Category: Public Relations for Good
Points: 21.00
IKEA Hidden Tags
Agency: Uzina / Lisbon + Playground / Lisbon + Mute Sound Design / Lisbon
Client: IKEA
Category: Storytelling
Points: 9.00
Hus of FRAKTA
Agency: Mother / London + IKEA / London
Client: IKEA
Category: Spatial Design / Experiential & Immersive
Points: 3.00
IKEA Hidden Tags
Agency: Uzina / Lisbon + Playground / Lisbon + Mute Sound Design / Lisbon
Client: IKEA
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
SHT
Agency: Edelman Canada / Toronto
Client: IKEA Canada
Category: Direct Marketing for Good
Points: 3.00
Guilty Pets
Agency: INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client: IKEA
Category: Billboards & Transit / Series
Points: 3.00
SHT
Agency: Edelman Canada / Toronto
Client: IKEA Canada
Category: Sustainable Development Goals
Points: 3.00
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Active Engagement / Call to Action
Points: 3.00
Sleepfluencers
Agency: Åkestam Holst NoA / Stockholm
Client: IKEA
Category: Stunts & Activations
Points: 3.00
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Innovation / Use of Media in Social Media
Points: 3.00
Client:
IKEA Canada
Title:
SHT
Category:
Public Relations for Good
Award:
2025 Public Relations Silver Pencil
Points:
21.00
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Storytelling
Award:
2025 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
IKEA Canada
Title:
SHT
Category:
Commerce
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Hus of FRAKTA
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
IKEA
Title:
IKEA Hidden Tags
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
IKEA Canada
Title:
SHT
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
IKEA
Title:
Guilty Pets
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
IKEA Canada
Title:
SHT
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
Sleepfluencers
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Commerce
Award:
2025 Social Media Merit Award
Points:
3.00