The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
KFC
Client
Title
Category
Award
Points
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand
Category: Use of Humor
Points: 45.00
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand
Category: Long Form Video / Single
Points: 21.00
Let There Be Cake
Agency: Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client: KFC Thailand
Category: Direction / Single
Points: 21.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 9.00
Prize On The Bone
Agency: DM9 / Sao Paulo
Client: KFC
Category: Physical Products & Apparel
Points: 9.00
Saucy Nuggets Dispensary
Agency: Leo / Chicago
Client: KFC
Category: Experiential / In-Person Events
Points: 3.00
Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC
Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Points: 3.00
Superstitious
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC
Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 3.00
KFC Drive Thru Grand Prix
Agency: PS21 / Madrid
Client: KFC
Category: Brand Partnerships
Points: 3.00
Fiiiiinger Lickin’ Good
Agency: Leo / Chicago
Client: KFC
Category: Social Media Post / Series
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 3.00
Believe In Chicken
Agency: Mother / London + KFC / London
Client: KFC
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Let There Be Cake
Agency: Bananas / Johannesburg
Client: KFC (YUM BRANDS)
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Let There Be Cake
Agency: Bananas / Johannesburg
Client: KFC (YUM BRANDS)
Category: Use of Humor
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 3.00
CAN YOU KFC IT?
Agency: McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client: KFC Romania
Category: Commerce
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Customer Experience / CX
Points: 3.00
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC
Category: Community Building
Points: 3.00
KFCarols
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC
Category: Innovation / Use of Media in Print & Promotional
Points: 3.00
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC
Category: Active Engagement / Call to Action
Points: 3.00
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC
Category: Stunts & Activations
Points: 3.00
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix
Category: Events / Hybrid
Points: 1.50
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix
Category: Brand Partnerships
Points: 1.50
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix
Category: Livestream
Points: 1.50
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix
Category: Brand Partnerships
Points: 1.50
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Use of Humor
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
KFC Thailand
Title:
Let There Be Cake
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
KFC
Title:
Prize On The Bone
Category:
Use of Humor
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
KFC
Title:
Prize On The Bone
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
KFC
Title:
KFC Drive Thru Grand Prix
Category:
Games / Gaming
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
KFC
Title:
Saucy Nuggets Dispensary
Category:
Experiential / In-Person Events
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
KFC
Title:
Open Endorsement
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
KFC
Title:
Superstitious
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
KFC
Title:
KFC Drive Thru Grand Prix
Category:
Brand Partnerships
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
KFC
Title:
Fiiiiinger Lickin’ Good
Category:
Social Media Post / Series
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
KFC
Title:
Saucy Nuggets Dispensary
Category:
Immersive Spaces
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
KFC
Title:
Believe In Chicken
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
KFC Romania
Title:
CAN YOU KFC IT?
Category:
Commerce
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Customer Experience / CX
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
KFC
Title:
KFCarols
Category:
Innovation / Use of Media in Print & Promotional
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
KFC
Title:
Prize On The Bone
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Merit Award
Points:
1.50
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
1.50
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Livestream
Award:
2025 Social Media Merit Award
Points:
1.50