The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
LEGO
Client
Title
Category
Award
Points
LEGO® SMART Play™
Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge
Client: The LEGO Group
Category: Best of Brand-Side / In-House
Points: 90.00
Bricks on Track
Agency: JustSo + LEGO Global Entertainment Partners & Content / Los Angeles
Client: The LEGO Group
Category: Brand Partnerships
Points: 45.00
LEGO® SMART Play™
Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge
Client: The LEGO Group
Category: Products
Points: 45.00
The LEGO® Group x Formula 1® - Build the Thrill
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Brand Partnerships
Points: 45.00
Hello, Is It Play You're Looking For?
Agency: Our LEGO Agency / Billund + Droga5, part of Accenture Song / Dublin + Zauberberg Productions / Berlin
Client: The LEGO Group
Category: Film & Video
Points: 21.00
SHE BUILT THAT
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Integrated / Omnichannel Campaign
Points: 21.00
The Galaxy Plays Back
Agency: Our LEGO Agency / Billund + Sphere Studios / Los Angeles
Client: The LEGO Group
Category: Responsive Environments
Points: 21.00
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Events / In-Person
Points: 9.00
LEGO® SMART Play™
Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge
Client: The LEGO Group
Category: In-Market / Physical Product
Points: 9.00
The LEGO Wish Stream
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Out of Home
Points: 3.00
The Galaxy Plays Back
Agency: Our LEGO Agency / Billund + Sphere Studios / Los Angeles
Client: The LEGO Group
Category: Experiential / Immersive / Events
Points: 3.00
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Experiential / Immersive / Events
Points: 3.00
Never Stop Playing
Agency: Our LEGO Agency / Billund + Biscuit Filmworks / London + Chaos x Magic / Amsterdam
Client: The LEGO Group
Category: Film & Video
Points: 3.00
The LEGO® Group x Formula 1® - Build the Thrill
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Brand Partnerships
Points: 3.00
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group
Category: Innovation / New Ideas in Experiential & Immersive
Points: 3.00
Client:
The LEGO Group
Title:
LEGO® SMART Play™
Category:
Best of Brand-Side / In-House
Award:
2026 Brand-Side / In-House Best of Discipline Pencil
Points:
90.00
Client:
The LEGO Group
Title:
Bricks on Track
Category:
Brand Partnerships
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
The LEGO Group
Title:
LEGO® SMART Play™
Category:
Products
Award:
2026 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
The LEGO Group
Title:
The LEGO® Group x Formula 1® - Build the Thrill
Category:
Brand Partnerships
Award:
2026 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
The LEGO Group
Title:
Hello, Is It Play You're Looking For?
Category:
Film & Video
Award:
2026 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
The LEGO Group
Title:
SHE BUILT THAT
Category:
Integrated / Omnichannel Campaign
Award:
2026 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
The LEGO Group
Title:
The Galaxy Plays Back
Category:
Responsive Environments
Award:
2026 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
The LEGO Group
Title:
The LEGO® Formula 1® Drivers Parade
Category:
Events / In-Person
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
The LEGO Group
Title:
LEGO® SMART Play™
Category:
In-Market / Physical Product
Award:
2026 IP & Product Design Bronze Pencil
Points:
9.00
Client:
The LEGO Group
Title:
The LEGO Wish Stream
Category:
Out of Home
Award:
2026 Brand-Side / In-House Merit Award
Points:
3.00
Client:
The LEGO Group
Title:
The Galaxy Plays Back
Category:
Experiential / Immersive / Events
Award:
2026 Brand-Side / In-House Merit Award
Points:
3.00
Client:
The LEGO Group
Title:
The LEGO® Formula 1® Drivers Parade
Category:
Experiential / Immersive / Events
Award:
2026 Brand-Side / In-House Merit Award
Points:
3.00
Client:
The LEGO Group
Title:
Never Stop Playing
Category:
Film & Video
Award:
2026 Brand-Side / In-House Merit Award
Points:
3.00
Client:
The LEGO Group
Title:
The LEGO® Group x Formula 1® - Build the Thrill
Category:
Brand Partnerships
Award:
2026 Experiential & Immersive Merit Award
Points:
3.00