The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Lidl
Client
Title
Category
Award
Points
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB
Category: Content at the Speed of Culture
Points: 21.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: Craft / Craft - Use of Technology - AI
Points: 9.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: User-Generated Content (UGC)
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: Innovation / New Ideas in Design
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: Experiential / Customer Experience / CX
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: Digital & Online / Websites & Mobile
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: Customer Experience / CX
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: Promotional / Integrated Digital & Physical Product
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: AI Integration in New Products
Points: 3.00
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB
Category: Use of Humor
Points: 3.00
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl
Category: User-Generated Content (UGC)
Points: 3.00
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Silver Pencil
Points:
21.00
Client:
Lidl
Title:
Lidlize
Category:
Craft / Craft - Use of Technology - AI
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Lidl
Title:
Lidlize
Category:
User-Generated Content (UGC)
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
Digital Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
Experiential / Customer Experience / CX
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
Customer Experience / CX
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
Promotional / Integrated Digital & Physical Product
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Lidl
Title:
Lidlize
Category:
AI Integration in New Products
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Use of Humor
Award:
2025 Out of Home Merit Award
Points:
3.00