The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
MTV
Client
Title
Category
Award
Points
Old Porn
Agency: Loducca Publicidade / São Paulo
Client: MTV
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
MTV Backchannel
Agency: MTV Networks / New York
Client: MTV
Category: Brand Gaming / Online
Points: 5.0
Chewing Gum
Agency: LOWE / Dubai
Client: MTV
Category: Public Service/Political Television / Single
Points: 5.0
Client:
MTV
Title:
Old Porn
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
MTV
Title:
MTV Backchannel
Category:
Brand Gaming / Online
Award:
2009 Interactive Merit Award
Points:
5.0