The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Mattel
Client
Title
Category
Award
Points
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
Fotofinish, Bulldozer, Bank Robbery
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Mattel
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 5.0
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 5.0
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Mattel
Title:
Miniature Classified
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Mattel
Title:
Fotofinish, Bulldozer, Bank Robbery
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Archetypal Motion Tool Kit
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Design Merit Award
Points:
5.0