The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
Big Mac Chant
Agency: OMD / New York
Client: McDonald's
Category: Music / Integration of a brand in a music environment
Points: 5.0
Shrek's Treketh To Adventure
Agency: Arc Worldwide / Chicago
Client: McDonald's
Category: Microsites / Product-Specific Subsites
Points: 5.0
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's
Category: Outdoor / Outdoor - Single
Points: 5.0
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
McDonald's
Title:
Shrek's Treketh To Adventure
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
McDonald's
Title:
Fresh Salads
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0