The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Craft / Photography - Single or Campaign
Points: 15.0
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Innovation in Branded Entertainment
Points: 5.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Digital / Interface Design
Points: 5.0
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's
Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 5.0
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 5.0
Loving the night 3
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 5.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
McDonald's
Title:
McTrax
Category:
Digital / Interface Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
McDonald's
Title:
Loving the night 2
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
McDonald's
Title:
Loving the night 2
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
McDonald's
Title:
Loving the night 3
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0