The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Integrated Campaign
Points: 21.00
The Adult Happy Meal
Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films
Client: McDonald's
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's
Category: Digital & Online / Gaming
Points: 3.00
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's
Category: Physical Products
Points: 3.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Cinema Advertising
Points: 3.00
A Second of Happiness- Moving
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: McDelivery
Category: P.O.P. & In-Store / Single
Points: 3.00
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France
Category: Billboards & Transit / Series
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland
Category: Popular Culture Impact
Points: 1.50
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland
Category: Brand Partnerships
Points: 1.50
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
McDonald's
Title:
The Adult Happy Meal
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
McDelivery
Title:
A Second of Happiness- Moving
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
1.50