The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's
Category: Popular Culture Impact
Points: 9.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Packaging / Specialty / Limited Edition
Points: 9.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Animation
Points: 9.00
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's
Category: Integrated / Omnichannel Campaign
Points: 9.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
WcDonald's
Agency: Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client: McDonald's
Category: Product Packaging
Points: 9.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Bronze Pencil
Points:
9.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Bronze Pencil
Points:
9.00