The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Cosplay
Agency: DDB Mudra Group / Mumbai + Wieden+Kennedy / New York + Madison World / Mumbai + Avian WE / Mumbai
Client: McDonald’s West & South
Category: Experiential & Installations / Brand Installations
Points: 3.00
Deal with the Trash
Agency: NORD DDB / Stockholm + OMD Sweden / Stockholm
Client: McDonald's
Category: Out of Home for Good
Points: 3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
McDonald’s West & South
Title:
Cosplay
Category:
Experiential & Installations / Brand Installations
Award:
2025 Out of Home Merit Award
Points:
3.00