The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
The Mosaic
Agency: Leo Italia / Milan
Client: McDonald's
Category: Out of Home / Brand Installations & Environments
Points: 45.00
GamiFries
Agency: Leo Manila / Makati + BBH Singapore + McDonald's Philippines / Makati
Client: McDonald's Philippines/McDonald's
Category: Low Budget
Points: 9.00
Taste The Familiar
Agency: Leo UAE / Dubai
Client: McDonald's
Category: Craft / Photography
Points: 9.00
Three Letter Heist
Agency: Leo / Shanghai + Leo / Hong Kong
Client: McDonald’s
Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Points: 3.00
FRIES BEAT 2025
Agency: DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo + TREE Digital Studio Inc. / Tokyo + PR Consulting Dentsu Inc. / Tokyo
Client: McDonald's Company (Japan), Ltd.
Category: Animation / Single
Points: 3.00
McDavid's
Agency: Wieden+Kennedy / Toronto
Client: McDonald’s Canada
Category: Brand Installations
Points: 3.00
The Coupon Coup
Agency: TBWA\Zürich
Client: McDonald's
Category: Brand Installations / Real-time Responsive / Generative
Points: 3.00
Taste The Familiar
Agency: Leo UAE / Dubai
Client: McDonald's
Category: Craft / Photography
Points: 3.00
Client:
McDonald's
Title:
The Mosaic
Category:
Out of Home / Brand Installations & Environments
Award:
2026 Design in Advertising Gold Pencil
Points:
45.00
Client:
McDonald's Philippines/McDonald's
Title:
GamiFries
Category:
Low Budget
Award:
2026 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
McDonald’s
Title:
Three Letter Heist
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Award:
2026 Creative Effectiveness Merit Award
Points:
3.00
Client:
McDonald's Company (Japan), Ltd.
Title:
FRIES BEAT 2025
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
McDonald’s Canada
Title:
McDavid's
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Coupon Coup
Category:
Brand Installations / Real-time Responsive / Generative
Award:
2026 Out of Home Merit Award
Points:
3.00