The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Netflix
Client
Title
Category
Award
Points
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix
Category: Promotional Items
Points: 4.50
Discover Your Future
Agency: Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London + Netflix / Los Angeles
Client: Netflix
Category: Long Form Video / Single
Points: 3.00
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix
Category: Narrative / Character-Led
Points: 3.00
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN
Category: Creative Effectiveness / Sports / Fitness / Sports Apparel
Points: 3.00
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN
Category: Events / Virtual & Hybrid
Points: 3.00
You've Been Warned
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland + The Den Editorial / Santa Monica, CA + Netflix / Los Angeles
Client: Netflix
Category: Use of Humor
Points: 3.00
You've Been Warned
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland + The Den Editorial / Santa Monica, CA + Netflix / Los Angeles
Client: Netflix
Category: Online & Mobile Video / Pre-Roll
Points: 3.00
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix
Category: Direction / Single
Points: 3.00
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix
Category: Visual Effects / Single
Points: 3.00
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix
Category: Production Design
Points: 3.00
Discover Your Future
Agency: Netflix / Los Angeles + Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London
Client: Netflix
Category: Trailers & Teasers
Points: 3.00
Discover Your Future
Agency: Wieden+Kennedy / Portland + 750mph / London + ELECTRIC THEATRE COLLECTIVE / London + PRETTYBIRD / LONDON
Client: Netflix
Category: Sound Design
Points: 3.00
Dalah's Spoiler Billboard
Agency: VML Thailand / Bangkok + INBLOOM / Bangkok + LETSGETNUTS Co., Ltd. / Bangkok + H+ / Bangkok
Client: Netflix
Category: Billboards & Transit / Single
Points: 3.00
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN
Category: Brand Partnerships / Creator / Brand Collaboration
Points: 3.00
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN
Category: Innovation / Use of Media in Public Relations
Points: 3.00
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix
Category: Brand Partnerships
Points: 1.50
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix
Category: Brand Partnerships
Points: 1.50
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix
Category: Brand Partnerships
Points: 1.50
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix
Category: Brand Partnerships
Points: 1.50
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Promotional Items
Award:
2026 Brand-Side / In-House Bronze Pencil
Points:
4.50
Client:
Netflix
Title:
Discover Your Future
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Netflix
Title:
The Self Lawsuit
Category:
Narrative / Character-Led
Award:
2026 Creator Content Merit Award
Points:
3.00
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Creative Effectiveness / Sports / Fitness / Sports Apparel
Award:
2026 Creative Effectiveness Merit Award
Points:
3.00
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Events / Virtual & Hybrid
Award:
2026 Experiential & Immersive Merit Award
Points:
3.00
Client:
Netflix
Title:
You've Been Warned
Category:
Use of Humor
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Netflix
Title:
You've Been Warned
Category:
Online & Mobile Video / Pre-Roll
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Netflix
Title:
Discover What's Next
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Netflix
Title:
Discover What's Next
Category:
Visual Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Netflix
Title:
Discover What's Next
Category:
Production Design
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Netflix
Title:
Discover Your Future
Category:
Trailers & Teasers
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Netflix
Title:
Discover Your Future
Category:
Sound Design
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
Netflix
Title:
Dalah's Spoiler Billboard
Category:
Billboards & Transit / Single
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Brand Partnerships / Creator / Brand Collaboration
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Netflix
Title:
The Self Lawsuit
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Brand Partnerships
Award:
2026 Brand-Side / In-House Merit Award
Points:
1.50
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Brand Partnerships
Award:
2026 Creative Use of Technology Merit Award
Points:
1.50
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Brand Partnerships
Award:
2026 Creative Use of Data Merit Award
Points:
1.50