The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Nike Presto
Agency: R/GA / New York
Client: Nike
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Nike Lab
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Nike Goddess
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Integrated Branding Campaign
Points: 25.0
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 15.0
Nike Basketball
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Nike Running
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Before
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
Hearing Things, Southpaw, Stuck
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Nike Basketball
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Lie Detector Test
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Nike.com USA Homepage
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Nike Goddess
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Nike Running
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Lie Detector Test, Enquiry, Interrogation
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Move
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 5.0
Angry Chicken, Scary Cat, Young Love
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 5.0
Pull Up
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Basketball
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Running
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Hearing Things, Southpaw, Stuck
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Lie Detector Test
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike.com USA Homepage
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Goddess
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Running
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Central Park Loop, Honolulu, Gasparilla
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Lie Detector Test, Enquiry, Interrogation
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Move
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Angry Chicken
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Angry Chicken, Scary Cat, Young Love
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0