The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Nike Lab
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Nike Goddess
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 15.0
Keep the Ball Alive
Agency: AKQA / San Francisco
Client: Nike
Category: Beyond the Banner
Points: 15.0
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Hooptown
Agency: R/GA / New York
Client: Nike
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Nike Basketball Book 3 (Tabuse+Nike Basketball)
Agency: Wieden+Kennedy / Minato-ku
Client: Nike
Category: Collateral Design / Self-Promotion - Single Only
Points: 5.0
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Nike Basketball
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Nike Gridiron
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 5.0
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 5.0
Kukini
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Roof
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Is This You
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nikebeautiful
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Presto
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Something
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball Book 3 (Tabuse+Nike Basketball)
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2004 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Gridiron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Kukini
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Gamebreakers
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0