The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Online Movies / Promotional Advertising
Points: 25.0
Nike Considered Animation
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Single
Points: 25.0
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / :30/:25 - Single
Points: 15.0
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 15.0
Nike Run London Integrated
Agency: AKQA / London
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Nike iD
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
The LeBrons
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Nike Run
Agency: DDB / Paris
Client: Nike
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Nike Basketball The Family
Agency: R/GA / New York
Client: Nike
Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Nike Rockstar Workout SOL
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Web Sites / Business to Consumer
Points: 5.0
Nike Free
Agency: AKQA / London
Client: Nike
Category: Web Sites / Promotional Advertising
Points: 5.0
My Life as a 10
Agency: Grupo W / Saltillo
Client: Nike
Category: Web Sites / Promotional Advertising
Points: 5.0
Nike Run London 3G
Agency: AKQA / London
Client: Nike
Category: Wireless / Business to Consumer
Points: 5.0
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Viral and Email / Promotional Advertising
Points: 5.0
Nike Battlegrounds: King of the Court
Agency: @radical.media / New York
Client: Nike
Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Points: 5.0
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike
Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 5.0
Client:
Nike
Title:
Crossbar
Category:
Online Movies / Promotional Advertising
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Considered Animation
Category:
Broadcast Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike 06
Category:
Broadcast Design / Campaign
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Barefoot Run
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Kid Tiger
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
The LeBrons
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Run
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball The Family
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Run
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Rockstar Workout SOL
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Free
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
My Life as a 10
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike iD
Category:
Web Sites / E-Commerce
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Run London 3G
Category:
Wireless / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Crossbar
Category:
Viral and Email / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Battlegrounds: King of the Court
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Merit Award
Points:
5.0