The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 75.0
My Time Is Now
Agency: Stinkdigital / London
Client: Nike
Category: Websites / Consumer Goods
Points: 25.0
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Brand Transformation / Single
Points: 25.0
OneNike
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Information Architecture
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Interaction Design
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Websites / Consumer Goods
Points: 15.0
MvsW
Agency: pill & pillow / Hong Kong
Client: Nike
Category: Data Visualization / Online - Interactive and Real-time
Points: 15.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Usability
Points: 15.0
Camp Victory
Agency: Hush / Brooklyn
Client: Nike
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 5.0
Nike#WinAgainstTheElements
Agency: AKQA / Shanghai
Client: Nike
Category: Websites / Social Networks/Community
Points: 5.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Dance to Draw X AF1
Agency: Ogilvy & Mather / Taipei
Client: NIKE
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Nike Fuel Station
Agency: AKQA / London
Client: Nike
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Nike Fuel Stream
Agency: AKQA / London
Client: Nike
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Nike Greatness
Agency: Team Nike / Shanghai
Client: Nike
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Nike Academy
Agency: AKQA / London
Client: Nike
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Public Service / Television - Single
Points: 5.0
Voices
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 5.0
Greatness Anywhere
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 5.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
She Runs
Agency: JOY. / Redfern
Client: Nike
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
OneNike
Category:
Websites / E-Commerce
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
MvsW
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Usability
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike#WinAgainstTheElements
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
NIKE
Title:
Dance to Draw X AF1
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Fuel Station
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Greatness
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Academy
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0