The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 75.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Creative Effectiveness / Single Country or Region
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Social Engagement / Community Building
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Cultural Driver
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Creative Effectiveness / Single Country or Region
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Long Form - Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Varying Length Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Integrated Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Promotional / Collateral / Posters - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Brand Voice
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Social Engagement / Community Building
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Social Post / Single
Points: 25.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Craft / Writing
Points: 15.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Short Form Video / Single
Points: 10.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike
Category: Experiential / Environmental / Outdoor Spaces
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Publishing / Magazine - Single
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike
Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Craft / Writing
Points: 10.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Philippe Coutinho ID
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Branding / Logo
Points: 2.0
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike
Category: Branding / Identity System
Points: 2.0
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 2.0
Just Do It: Caster Semenya
Agency: Park Pictures LLC / New York
Client: Nike
Category: Craft - Cinematography / Single
Points: 2.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Cultural Driver
Award:
2019 Cultural Driver Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Post / Single
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Nike
Title:
Just Do It: Caster Semenya
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0