The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 45.00
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Craft / Writing
Points: 45.00
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Writing / Single
Points: 45.00
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Integrated / Omnichannel Campaign
Points: 21.00
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client: Nike Running
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 9.00
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike
Category: Writing / Series
Points: 9.00
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City
Client: Nike
Category: Out of Home / Billboards & Transit
Points: 3.00
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike
Category: Experiential / In-Person Events
Points: 3.00
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running
Category: Integrated / Omnichannel Campaign
Points: 3.00
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike
Category: Craft / Storytelling
Points: 3.00
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client: Nike Running
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 3.00
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike
Category: TV, VOD, & Online / Varying Length Series
Points: 3.00
Sport the Fight
Agency: Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client: Nike Brazil
Category: Commerce
Points: 3.00
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Trim Editing / London + Magna Studios / London
Client: Nike
Category: Direction / Single
Points: 3.00
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client: Nike
Category: Editing / Single
Points: 3.00
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Agency: a52 / Los Angeles
Client: Nike
Category: Visual Effects / Single
Points: 3.00
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client: Nike Running
Category: Use of Licensed Music
Points: 3.00
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike
Category: Billboards & Transit / Series
Points: 3.00
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running
Category: Billboards & Transit / Series
Points: 3.00
Wemby Crop Circle
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client: NIKE
Category: Craft / Art Direction
Points: 3.00
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Craft / Writing
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Out of Home / Billboards & Transit
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Craft / Storytelling
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Nike
Title:
Refugee Olympic Team
Category:
TV, VOD, & Online / Varying Length Series
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Nike Brazil
Title:
Sport the Fight
Category:
Commerce
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Nike
Title:
Awaken Your Madness
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Nike
Title:
Awaken Your Madness
Category:
Editing / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Nike
Title:
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Category:
Visual Effects / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Use of Licensed Music
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Merit Award
Points:
3.00