The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Pedigree
Client
Title
Category
Award
Points
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client: Mars NZ
Category: Innovation / Use of Media in Creative Use of Data
Points: 45.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Technology for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / Execution in Direct Marketing
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Craft / Use of Technology
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / New Ideas in Out of Home
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home / Billboards & Transit
Points: 9.00
Tail Orchestra
Agency: BBDO / New York + Pedigree + Machine + FCNY
Client: Pedigree
Category: Use of Humor
Points: 9.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Direct Marketing for Good
Points: 3.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Use of Media in Creative Use of Data
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Technology for Good
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home for Good
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home / Billboards & Transit
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Pedigree
Title:
Tail Orchestra
Category:
Use of Humor
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
9.00