The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
The Economist
Client
Title
Category
Award
Points
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Brainy
Agency: Ogilvy South Africa / Johannesburg
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 5.0
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore
Client: The Economist
Category: Integrated Branding Campaign
Points: 5.0
My Dad read The Economist
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Agency: Ogilvy & Mather / Singapore
Client: The Economist
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 5.0
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Brainy
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Brain
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Brain
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Viral Brand Campaign
Category:
Integrated Branding Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
My Dad read The Economist
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Merit Award
Points:
5.0