The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Toyota
Client
Title
Category
Award
Points
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota
Category: Television / Unscripted series
Points: 5.0
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Land Cruiser Experience
Agency: Hello Design / Culver City
Client: Toyota
Category: Microsites / Product-Specific Subsites
Points: 5.0
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0