The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Toyota
Client
Title
Category
Award
Points
Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation
Category: Intellectual Property & Products / Digital Product
Points: 15.0
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors
Category: Radio / Consumer - Campaign
Points: 5.0
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: FCB South Africa / Johannesburg
Client: Toyota South Africa Motors
Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0