The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
-
Year
2018
- 2018
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Cross-Platform
- Direct Marketing
Award
-
Award
All
- All
- Bronze Pencil
- Merit
Year
-
Year
2018
- 2018
#
One Show
Client Rankings
Ubrew
Client
Title
Category
Award
Points
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew
Category: Integrated Branding
Points: 10.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew
Category: Online / Short Form - Campaign
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0