The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Unilever
Client
Title
Category
Award
Points
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 25.0
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever
Category: Branded Content / Campaign
Points: 15.0
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 10.0
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 5.0
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 5.0
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Let the Game Continue Website
Agency: BBH / New York
Client: Unilever
Category: Microsites / Product-Specific Subsites
Points: 5.0
AXE Let the Game Continue Film
Agency: BBH / New York
Client: Unilever
Category: Online Branded Content / Single
Points: 5.0
AXE World's Dirtiest Film Final Film
Agency: BBH / New York
Client: Unilever
Category: Online Branded Content / Single
Points: 5.0
AXE BCWW Campaign
Agency: BBH / New York
Client: Unilever
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Airport
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever
Category: Consumer Television / Over :30 - Campaign
Points: 5.0
AXE The Gamekillers Campaign
Agency: BBH / New York
Client: Unilever
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Let the Game Continue Website
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Let the Game Continue Film
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE World's Dirtiest Film Final Film
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE BCWW Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Airport
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0