The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Unilever
Client
Title
Category
Award
Points
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Non-Broadcast / Online
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
Sensitive
Agency: LOWE / Singapore
Client: Unilever
Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio / Consumer - Single
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio Craft / Scriptwriting
Points: 15.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer Television / 60 Second - Single
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Online Films & Video / Long Form - Single
Points: 10.0
Space Camp
Agency: BBH / London
Client: Unilever
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Axe Apollo Space Academy
Agency: BBH / London
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Click Farm
Agency: BBH / London
Client: Unilever
Category: Websites / Cosmetics, Toiletries and Personal Care
Points: 5.0
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Sensitive
Agency: LOWE / Singapore
Client: Unilever
Category: Collateral / Posters - Campaign
Points: 5.0
Arrows
Agency: LOWE / Singapore
Client: Unilever
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Gauntlet
Agency: LOWE / Singapore
Client: Unilever
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever
Category: Social Media / Best Use of A Social Network
Points: 5.0
Smile
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio / Consumer - Single
Points: 5.0
Smile
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio Craft / Scriptwriting
Points: 5.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Brand Transformation / Single
Points: 5.0
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Axe Apollo Space Academy
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
Click Farm
Category:
Websites / Cosmetics, Toiletries and Personal Care
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Arrows
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Gauntlet
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove positive change
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Smile
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Smile
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0