The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
Cops
Agency: DDB London / London
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Pods Unite
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Mirrors
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen
Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 5.0
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
New Beetle Convertible
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Touareg
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Cops
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Elepump
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Trailer, Stream, Drift
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Can Opener
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Cutaway
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Outdoor / Outdoor: Single
Points: 5.0
Van of the Year 1, Van of the Year 2, Van of the Year 3
Agency: DDBParis / Paris
Client: Volkswagen
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
50 years
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
New Beetle Convertible
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Touareg
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Stadium
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cops
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Elepump
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Sky, You Are Here, Stadium
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Trailer, Stream, Drift
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Can Opener
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cops
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0