The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
King Kong
Agency: DDB London / London
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Ice Car
Agency: DDB London / London
Client: Volkswagen
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
King Kong
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Touche
Agency: DDB Germany / Berlin
Client: Volkswagen
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
The GTI Experience
Agency:
Client: Volkswagen
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
King Kong
Agency: DDB London / London
Client: Volkswagen
Category: Outdoor / Outdoor: Single
Points: 5.0
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
King Kong
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Touche
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The GTI Experience
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0