The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
Crosswords
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 15.0
Mountain Logo
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 5.0
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Fractal
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
New Beetle Force of Good Website
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Passat Minisite
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Adult Activity Book
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Online Movies / Business to Consumer
Points: 5.0
120 Not So Standard Features
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Mountain Logo
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Fractal
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Crossfox
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
New Beetle Force of Good Website
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Passat Minisite
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Adult Activity Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0